Writer

Pearlfisher is a world leading independent brand design agency nestled between Bayswater and Notting Hill in London. We have an exciting opportunity to join our team as our brand copy writer!
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Location: Pearlfisher London

 

This is:  

An essential role within Pearlfisher to create desirable brand communication that supports and express our strategic and creative thinking through the power of words.


We need you to:  

Maximise the impact of words through ideas-based thinking by creating a brand’s: tone of voice, name, messaging, straplines and verbal narrative. 

 


This role requires the highest level of: 

Originality / Creativity / Craft / Wordsmithing / Storytelling


You will show us that you have: 

  • Experience in working across different brands and categories.
  • Proven talent for writing evocative, thought-provoking and fluid brand narratives.
  • Defining examples of creating brand name/naming structures that provide strategic and creative solutions and recognisable results.


You will definitely need to be: 

  • An original thinker with a deep mind.
  • Able to analyse, contextualise, explore, distil and interpret complex briefs into meaningful stories.
  • Able to express your thinking in impactful ways and bring to life and confidently present big ideas that inspire our teams and our clients.
  • An ability to elevate the qualities of a name to operate as one defining element of a brand. 
  • Able to demonstrate an understanding of brands, a passion for brand building and solving diverse brand problems.
  • Naturally creative and able to develop a strong ongoing connection between our strategic thinking and design solutions.
  • A genuinely interesting person with a unique background and authentic sources of inspiration to enrich our work and our culture.


The bare minimum we need from you is: 

  • A degree or other formal qualification in creative writing
  • 2+ years’ experience of copywriting for brands


Ideally, we would like to see: 

A passion for writing, shown through perspectives, thought pieces, blogs etc with the potential to stretch beyond the world of branding.

 


And the technical skills needed for the role are:

MacOS / GoogleDrive applications / MSOffice

 


The role in detail 

i.     Strategic focus

Working closely with the Strategy team at strategy development stage, to develop:

  • Verbal strategies: Creating strategies that define the unique voice, language and character of brands.
  • Naming: Name creation and definition for new brands and naming development across portfolios.
  • Compliance: Conduct legal and topline checks on naming and strapline properties.
  • Ideas & Stories: Expressing big brand ideas and shaping core brand stories as an essential part of brand strategies.
  • Storytelling: Creating highly impactful pieces of brand storytelling (e.g. written narrative, film script, etc.) to bring to life powerful brand visions.
  • Analysis: Verbal audits and language analysis on a brand, category and cultural level to inform and inspire strategies/solutions.


ii.     Creative focus 

Working closely with the Design team at creative expression stage, to develop:

  • Words for design: Exploring creative concepts with the design team and creating powerful words as part of design expressions.
  • Developing content: Developing and editing copy content for brand books and brand/design guidelines.
  • Copywriting & Rollout: Rolling out and crafting specific copy across the brand experience (e.g. back of pack, in store, website)


iii.     Compliance 

Adhere to Pearlfisher Compliance principles when performing naming checks, and when creating all support material and internal and external presentations.


NB Pearlfisher reserves the right to amend your duties slightly or provide you with additional duties within your skills and competencies.

 

 

Reporting structure You will report directly to the Head of Strategy.

 

Additional information

  • Employment type

    Full-time

Or, know someone who would be a perfect fit? Let them know!

Studios & Culture

We are based in 4 cities renowned for design excellence - London, New York, Copenhagen and San Francisco. Each of our Studios are unique but our unrivalled culture ties us together. So whether you're enjoying rooftop gigs in New York, wine tasting in San Francisco, dips in the river in Copenhagen, fireworks parties in London or one of our trips all together, we are certain you'll fall in love with life at Pearlfisher.

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