In my role as Futures Analyst at Pearlfisher, I enjoy taking a multi-disciplinary approach to design and understanding the journey a brand has to go on to find its feet in this world. Working across an exciting range of sectors and brands I help to bridge the gap between making something look good and giving it a context and purpose in our rapidly changing lifestyles - designing the product and experience of a brand just as much as the communication around it.

My work is about dreaming big and finding the edges of our present reality - something we need to do to inform, inspire and achieve a beautiful future.