With a background rooted in design and 10 years experience in business development, I bring a mix of creativity and business acumen to Pearlfisher.

My role is both strategic and consultative: aside from driving the direction of our client growth, I ensure clients fully understand the value of Pearlfisher’s strategic and creative capabilities across our 3 core areas of expertise, and match their challenges with our offerings by positioning them in the context of broader brand and commercial objectives.

The building of relationships that foster mutual respect and longevity is at the core of everything I do. I’m a natural listener, and build rapport with brand owners by understanding their challenges.