Working for a diverse range of global agencies and brands mean that I am used to constantly pushing and challenging what is possible creatively and is the ethos I nurture with the design team at Pearlfisher.

From beer to transport and education, my design career has taken me into very diverse industries and brought me face-to-face with diverse creative scenarios. My mission and mantra has always been – and remains – the same, to create brands with a clear and compelling central idea that exceeds client expectation and makes the change we want to see.

At work or play, my visual antenna is always finely tuned and I am constantly seeking out new inspiration in the world around me.