I believe great strategy clarifies, simplifies and inspires through bold, challenging and brilliantly articulated ideas. From London to New York, I’ve been lucky enough to work on re-energizing iconic global brands as well as help land challengers in culture. Arguably, there is nothing more rewarding than working with amazing minds to solve problems and put meaningful work out into the world.

When i’m not doing ‘a strategy’, I’m likely listening to hardcore punk or trying to write my own. I can also be found having a philosophical debate over a beer every now and then.