I believe in pure original thinking and the seamless connection between strategy and creativity.

In addition to leading the London Strategy team - a group of diversely talented thinkers - I am responsible for the strategic development of the Pearlfisher brand and championing our global strategy offer. Around the world, we bring our Challenger & Iconic expertise to our clients' businesses to unlock every brand’s true potential with absolute clarity, focus and imagination.

I have been fortunate to have worked all around the world building my experience firstly in communication at Grey New York and Leo Burnett Chicago and Istanbul, and for the last 12 years in design at Pearlfisher. Combining a communication and design background means that I always take the big picture view and nurture high-level thinking that takes brands into the future.

My cultural influences include The Middle East, Europe and America. My big passions are art, languages and cinema - fantastic sources of inspiration for rich cultural meaning and beautiful storytelling.