When I founded Pearlfisher nearly 30 years ago my vision was as clear then as it is now: to continually further creative standards through provocative thinking and by boldly challenging the status quo.

Always pushing myself and others to stretch further, I’m proud to say we’ve built some of world’s best-known and loved brands including Cadbury Dairy Milk, Green & Black’s, Waitrose, Target, Wolfgang Puck, Jamie Oliver, Help Remedies, and Jim Beam – while gaining us countless Design Effectiveness Awards and a much coveted Gold Cannes Lion along the way.

Frequently representing Pearlfisher on the world stage, I also keep myself inspired and surrounded by new thinking, hosting the Challengers & Icons interview series to gain insights from the people driving the brands of the future.

My sustainable interests see me chair the Haller Foundation, a not-for-profit organisation providing a model for ecological community development in Africa, and when totally offline am graduating towards garden design.